Spring 2017 – Week 4&5

During week 4 I met with Matt and talked about my concept-directions and shared my content for a website. During this discussion we talked about how I could differentiate between service dogs, emotional support dogs, and therapy dogs and decided on the concept where I was using the squares in the background as a starting point. We agreed that I would come with 10 variations of patch design for the next week to get input on.


The next week I was able to talk with a group of people in my grade for feedback. I presented them with this patch_ideation and they had a lot of great feedback.

  • more campaign
    • posters
    • bumper stickers
    • business cards for SD teams to hand out about the type of team they are and the website
    • show these in hospitals and airports
  • Levels that someone can choose
    • type of dog
    • can I pet it or not? (Do not pet, ask first, petting allowed)
    • Where can I learn more?
  • Maybe don’t need the www. and the .com
    • more legible in lower case
    • have space between helping and paws
  • put work “service dog”, “emotional support”, and “therapy dog”
  • don’t need the dog on the patch

Spring 2017 – Week 2&3

My second and third week I made a lot of progress. I made 3 8×8 images related to my capstone; 8x8s One image is a collage of different types of service dogs, the second is article headlines showing that people are faking service dogs, and the third is a word cloud of what my project should be and what it is about. I created 3 experience maps, one from the dogs point of view, one from the owner point of view, and one from the public point of view.

Lastly, I finalized my illustrations by adding more shadows.


Fall Semester – Co-op

Over co-op I had the opportunity to go to Guide Dogs for the Blind. They have two locations, one in Oregon and one in San Raefel, CA, where they raise and breed dogs, train the dogs, place them with people in need of a service animal, and help educate people on what they do there. There are not many places in the United States that will allow people to come to their facility so I was very lucky to have the chance to go there.


While there I got a tour of their facility. They had dorms where the people who were getting the service dog would stay during their training. They also had large facilities where they bred the dogs, raised them, began initial training, a vet clinic, and more. Below are notes I took while on my tour as well as some pictures I was able to capture.

  • Cancer sniffing dogs
  • Companion dogs for younger kids who can’t take care of a dog yet.
  • Typically working for seven years
  • All Bred on campus so they know the success rate.
  • Socialize puppies at 5.5 weeks to get used to their collar then put on leash. Leave anywhere from 8-10 weeks to the puppy raiser who keeps them for a year. Come back for training at 14-16 months old. Training is about weeks and it is custom training. Phone interview and then trainers go to the home to check it out and make sure the dog is safe and the family understands the responsibility. Once approved they are on a waiting list for up to 9 months. Owner goes to train for two weeks
  • Retriever. Yellow and black labs.
  • All money comes from donors, no government funding.
  • Classes usually 8 people
  • Housing on campus, private room
  • Look at a persons height, how fast they walk, if they have a job, etc. to pair a dog
  • First day they work with a wooden dog covered in carpet to get used to the harness
  • Most training is in the city.
  • Serve all over the United States and Canada from this campus
  • If a dog retires the person can keep it if they want and still get another service dog. If they don’t want to keep it the puppy raiser has first choice to keep it.
  • A mom can have five litters
  • 3-400 pounds of dog food a day
  • Require dogs to wear a harness that says guide dog and puppies wear a bandana that says dog in training


Week 10

This week/weekend I continued to work on the illustration and started to make sure I had everything ready for the end of the semester. Below is the list of deliverables I want to have for the end of the semester as well as the additional illustrations.


  • Colors
  • Fonts
  • Icons/Illustrations
    • Austim
    • Diabetic
    • Guide (Mobility and Hearing)
    • Other
    • Psychiatric
    • Seizure
    • Service Dog Overall/logo
  • Start wireframing website
  • Start patch design
  • Content
  • Mood Board
  • Project Brief



Week 8

This week I decided on my deliverables for the end of the semester and started to sketch out my icons/illustrations.


  • Colors
  • Fonts
  • Icons/illustrations
    • Autism: Laying with child [Poodle]
    • Diabetic: Smelling/alerting [Papilion]
    • Guide (Mobility and Hearing): Helping cross street [Lab]
    • Other (FASD, Medical Alert, Medical Response, Allergy Detection): Alert to nuts [Retriever]
    • Psychiatric: Hugging dog [German Shepherd]
    • Seizure: Alert to seizure [Border Collie]
    • Service Dog Overall
  • Start wireframing website
  • Start patch design
  • Content



Week 7

This week I presented to Ian, Todd, and Datina about my overall project for feedback. It was only a 10 minute presentation with a Q&A so they weren’t able to get everything I wanted them to. After talking with Sean, I am in a good place and on the right track to keep moving forward.

One thing I did get out of the presentation was to think about how am I going to drive people to my website? I can make a website all I want but who cares? Thinking about this and thinking about what is already in use by most service dog teams I have decided to add a patch. Although it is not required, most service dogs wear a vest with patches on it stating that they are a service dog and other various phrases. My thought is that you can’t stop people from looking at a service dog so why not use that as an advantage? If I create a patch that people can put on the vests with my website on it, it will hopefully drive people to want to know more and go to the website. This would help get the information out there and also create less confrontation for service dog teams.



Week 6

This week I worked on my presentation that I will be giving to facility on Monday about my capstone. This is supposed to show them my problem statement and talk about the research I have done so far. Below is my presentation that I gave to the class on Wednesday for practice. We got feedback from everyone in the class and some of the most valuable feedback I received is also below.


– It sounds like faking is a huge part of the problem ,but that didn’t come through in your problem statement
– slow down! 🙂
– Quickly explain at the beginning that you mean people bringing fake service dogs in public, I thought you meant people were selling fake service dogs to the disabled at first. I got it a couple slides in though
– Maybe explain a little about ADA + Ohio guidelines to show how broad it is
– really calling out current issues (can’t ask questions, etc.)